Strategic Planning and Institutional Sustainability in Emerging Universities: Evidence from South Mediterranean University, Libya

Abstract

This study analyzes the role of strategic planning in achieving institutional sustainability in newly established universities. Using a case study methodology, the research examines South Mediterranean University in Libya during its first operational year (2025). Data were collected through content analysis of the University's Strategic Plan (2025–2030) and official documents, structured field observation, and eight semi-structured interviews with key stakeholders. Findings indicate that the University adopted a planning methodology based on SWOT analysis and national quality standards, formulating four strategic objectives covering institutional, academic, and community dimensions while showing a clear gap in operational sustainability. Key challenges include a knowledge gap, an operational gap (unfinished hospital), and a  funding gap. Interviewees consistently identified financial constraints as the most critical barrier. The study provides five practical lessons for emerging Libyan universities