Electronic Advertising and its Impact on Consumer Purchasing Behavior: A Field Study on Al-Madar Al-Jadeed Company - Al-Khums Branch.

Abstract

This study sought to determine the impact of electronic advertising on consumer buying behavior at Al-Madar Al-Jadeed Company. A questionnaire was designed to obtain the necessary information to test the study's hypotheses, which aimed to analyze the impact between the two main variables: the independent variable (electronic advertising) and the dependent variable (buying behavior). The study reached several findings, most notably the validation of the main hypothesis: there is a statistically significant impact of electronic advertising on consumer buying behavior at Al-Madar Al-Jadeed. Furthermore, the results indicated that the company shows a high level of interest in advertising in general, and electronic advertising in particular